For individual B2B marketers
Build recognized capability, confidence, credibility and professional momentum to operate at a higher level, make judgments that count and keep progressing as the profession changes.
Who Applied B2B Marketing is for
Built for B2B marketers and the organizations developing them.
Applied B2B Marketing is designed for B2B marketers ready to operate at a higher level, and the organizations investing in them. It is for managers, senior marketers and emerging marketing leaders who need to make stronger strategic, creative and commercial judgments across the foundations of B2B marketing, rather than deepen one specialty.
Who it's for
For in-house marketing leaders
Develop B2B marketers who work in rhythm with the business, understand its growth agenda and exercise stronger commercial judgment, increasing the quality and credibility of Marketing’s contribution.
For agencies, consultancies and vendors
Develop people who see beyond their specialty, understand the client’s wider growth situation and bring stronger strategic, creative and commercial judgment to the work, increasing the value they create for clients.
The Drum B2B Faculty
The beating heart of B2B professional development