LAST UPDATED 3 November 2026

Privacy Notice

This notice explains how B2B Faculty Ltd (B2B Faculty, we, us, our) collects, uses and protects personal information through this website, our services, enquiries, forms, communications and Applied B2B Marketing.

Who is responsible

B2B Faculty Ltd is the controller of the personal information described in this Privacy Notice. B2B Faculty Ltd 55 Allerton Road Woolton Liverpool Merseyside L25 7RE United Kingdom Email: privacy@b2bfaculty.com

What we collect

Depending on how you interact with B2B Faculty, we may collect: • Your name • Work email address • Organisation • Job title • Country or market, where requested • Whether you are inquiring as an individual or on behalf of an in-house organisation, agency, consultancy or vendor • Whether you expect a place to be self-funded or employer-funded • Approximate number of places you may be considering • Information you choose to include in messages or forms • Marketing preferences and consent records • Referral or campaign information where relevant • Enrolment and programme information if you join Applied B2B Marketing • Program participation and assessment information • Integrated Growth Plan, Growth Plan Defence and certification records where applicable • Technical information needed to operate, secure and understand use of the website and forms, which may include IP addresses, browser information, page information, timestamps and security signals B2B Faculty is intended for people aged 18 and over.

How we use information

We may use your information to: • Respond to inquiries • Manage requests and inquiries for Applied B2B Marketing • Communicate about cohort fit and next steps • Manage individual, employer, agency, consultancy and vendor inquiries • Administer participation in Applied B2B Marketing • Operate programme assessment and certification • Maintain appropriate participation, assessment and certification records • Operate and secure the website and forms • Understand how the website is being used • Improve B2B Faculty services and the website • Maintain appropriate business and legal records • Send wider B2B Faculty news and marketing where you have separately opted in Requesting a place on Applied B2B Marketing does not automatically subscribe you to wider B2B Faculty marketing.

Who we share information with

We may share personal information with: • service providers who support the operation of our website, systems and services; • payment service providers; • professional advisers, auditors and insurers; • regulators, courts and law enforcement authorities where required by law; and • other third parties where you have requested or authorised us to do so. We do not sell personal information to third parties.

Lawful bases

Depending on the activity, B2B Faculty may rely on: • Legitimate interests, including responding to business inquiries, operating the website, managing relationships and maintaining security and reliability; • Steps taken at your request before entering into a contract; • Performance of a contract where you subsequently enrol or purchase services; • Consent, including where required for wider marketing or optional tracking technologies; and • Legal obligations where information must be retained or used to meet legal requirements.

Marketing

B2B Faculty uses permission-based opt-in for wider marketing communications. You can withdraw that permission at any time using the unsubscribe option in a message or by contacting the privacy contact above. Marketing consent is separate from requesting a place on Applied B2B Marketing, responding to a form, agreeing to website Terms, or choosing whether to allow optional analytics or advertising technologies.

Systems and service providers

We use third-party service providers to support the operation of our website, communications, customer relationship management, analytics, hosting, payment processing and related business services. These providers may process personal information on our behalf and only in accordance with our instructions and applicable contractual safeguards.

International processing

Some of our service providers are located outside the United Kingdom and European Economic Area, including in the United States. Where personal information is transferred internationally, we will ensure that appropriate safeguards are implemented in accordance with applicable data protection laws, including approved contractual transfer mechanisms where required. If you are a resident of a US state that provides privacy rights, you may have additional rights regarding your personal information under applicable law. Depending on your state of residence, these rights may include the right to access, correct, delete or obtain a copy of your personal information and, in some circumstances, to opt out of targeted advertising or certain data sharing activities. To exercise any applicable rights, please contact us using the details set out below.

Analytics and website usage information

We use analytics tools to help us understand how visitors interact with our website, improve our services and monitor website performance. This information may include technical information about your device, browser, approximate location, pages visited and interactions with the website. Where required by law, analytics technologies will only be used with the appropriate consent.

Advertising and remarketing

B2B Faculty may in future use advertising or remarketing technologies to measure campaigns, record conversions or show relevant B2B Faculty advertising on other services. No provider should be treated as active or authorized simply because it is being considered. Where such technologies are used, they will be identified in Cookie settings and activated only where the required permission and legal basis are in place.

Forms, CRM and communications

When you submit a form, your information may be processed by service providers acting on our behalf so that we can respond to your enquiry and manage our relationship with you. Information submitted through forms is separate from consent for wider marketing. Where an automated confirmation or notification email is sent, recipient information and message content may be processed through the relevant email-delivery infrastructure.

Spam protection and security signals

We may use security technologies designed to protect our website and services from fraudulent, malicious or automated activity. These technologies may process technical information relating to your device and connection where necessary for security purposes.

AI and automated processing

We may use technology providers that incorporate automated tools or artificial intelligence to support the delivery, security and maintenance of our services. We do not use personal information to train general-purpose artificial intelligence models unless we have notified individuals and have an appropriate legal basis to do so. If we introduce new AI-enabled features involving personal information, we will review and update this Privacy Notice where necessary.

How long we keep information

B2B Faculty keeps personal information only for as long as it is needed for the purpose for which it was collected, to operate the relationship, meet legal requirements or maintain appropriate professional and certification records. Different categories of information may have different retention periods. Retention Periods: Different categories of personal information are retained for different periods depending on the nature of the information, the purpose for which it was collected and any legal or regulatory requirements. Marketing information is generally retained until you unsubscribe, or it is no longer relevant. Certain programme participation, assessment and certification records may be retained for longer where necessary to maintain an appropriate record of professional assessment or certification.

Security

We maintain appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Although we take reasonable steps to protect personal information, no method of transmission or storage can be guaranteed to be completely secure.

Your rights

Depending on where you live and the law that applies, you may have rights in relation to your personal information. These may include the right to ask B2B Faculty to: • Provide access to your personal information; • Correct inaccurate information; • Delete information in certain circumstances; • Restrict certain processing; • Provide a portable copy where applicable; or • Consider an objection to processing based on legitimate interests Where B2B Faculty relies on consent, you may withdraw that consent without affecting processing that was lawful before withdrawal.

Children

B2B Faculty and Applied B2B Marketing are intended for adults aged 18 and over.

Changes to this notice

We may update this Privacy Notice as B2B Faculty develops or the services and technologies we use change. The latest version will always be published on this website.

Contact and complaints

privacy@b2bfaculty.com B2B Faculty Ltd 55 Allerton Road Woolton Liverpool Merseyside L25 7RE United Kingdom If you are unhappy with how we process your personal information, you may lodge a complaint with the Information Commissioner's Office (www.ico.org.uk), although we encourage you to contact us first so that we can try to address your concerns.